DAYS INN WORLDWIDE, INC.
AND INFORMATION PRACTICES STATEMENT
Revised August 2006
We at Days Inn Worldwide, Inc., part of the Hotel Group of Wyndham Worldwide Corporation, (sometimes hereinafter, “Wyndham Worldwide”, the “Franchisor”, “we” or “us”), which franchises hotels in Canada under the brand (Days Inn) (“Brand”), recognize the importance of protecting the privacy of Personal Information collected online or offline by us about the guests, visitors and prospective guests of Days Inn (“Customers” or “you”). We do not own or operate any individual hotels operating under the Brand. Independent businesses operate all of the individual hotels that operate under our Brand under franchise agreements. This policy also explains when and how we treat Personal Information provided to us by individual hotels and franchisees. Our Brand franchises are operated in Canada through an independent entity (the “Master Franchisor”) with which we have an agreement that authorizes that entity to enter into franchise agreements with the owners of the Brand hotels. The Master Franchisor for the Brand in Canada is Realstar Hotel Services Corporation with offices at 77 Bloor Street West, Suite 2000, Toronto, Ontario M5S 1M2, Canada.
About This Policy
The Information We Collect
How We Use Your Personal Information
Compliance with Law
About This Policy.
Our purpose in establishing this Policy is to advise you of the policies and information practices we follow in collecting, storing, using and disclosing Personal Information. This Policy is designed in a manner that recognizes both the right of privacy of individuals with respect to their Personal Information and our need to collect, use or disclose such Personal Information for purposes that a reasonable person would consider appropriate under the circumstances.
Wyndham Worldwide does not control the websites of individual hotels, which are owned and operated by independent franchisees of our Brand, or the website of the Master Franchisor. The Master Franchisor’s website is www.daysinn.ca. Wyndham Worldwide does not control the collection and use of Customer Personal Information or access to such information by the individual hotels, franchisees, the Master Franchisor, and their associates. This Policy does not apply to a franchisee’s website or to a franchisee’s collection, use, storage and disclosure of Personal Information. Franchisees may also use e-mail campaigns and other methods of telephone, electronic, and direct mail solicitation without our consent or knowledge, and are solely responsible for their content and methods of identifying and contacting addressees.
Except as otherwise permitted or required by law, we will not collect, use, or disclose your Personal Information without your consent. Generally, by providing us with your Personal Information, you are communicating your consent to our collection, use and disclosure of such information for the purposes for which you provided the information to us, and as described in this Policy. However, you will, at the point of collection of the Personal Information, and from time to time thereafter, be given the option of “opting out” of or “opting in” to our collection, use and disclosure of your Personal Information for certain other purposes by signing a form, checking a box on a form, clicking on an icon (or via a similar electronic method) on our websites, or by contacting us as described below. If you do not want us to collect your Personal Information or use it for purposes other than as necessary to fulfil your request, please use the “opt out” option so that your information is not collected or used. If you have submitted Personal Information to us and wish to later opt out or withdraw your consent to its retention, use or disclosure, please contact us using the methods described below. You may opt out or withdraw your consent, subject to legal or contractual restrictions, at any time and on reasonable notice.
Customers can elect to opt out from any or all of the following communications from the Brand: 1) Mail – e-mail and direct mail;(2) Phone -telephone and fax solicitation; or (3) Contact – all communications including e-mail, direct mail, fax and telephone. In addition, Customers can opt out of further e-mail communications by following the directions included in our e-mail communications or by visiting the Brand website and following the opt-out instructions.
You should keep in mind that, if you refuse to consent to, opt out of, or withdraw your consent to our collection, use and/or disclosure of your Personal Information that is necessary to fulfilling your request, we may not be able to offer you certain goods, services and benefits.
By e-mail: firstname.lastname@example.org
By phone to the Customer Service department of the relevant hotel Brand: 877-212-2733
By mail: Privacy Officer, Hotel Group, Wyndham Worldwide Corporation, 1 Sylvan Way, Parsippany, NJ 07054; 973 428-9700.
Individual hotels and franchisees send to the Wyndham Worldwide Enterprise Data Warehouse certain Personal Information collected in connection with your hotel stay, including the name, address, telephone number, e-mail address (if provided) and transaction detail (what goods and services were charged on the hotel bill and the method of payment) collected. In addition, we may collect, use or disclose Personal Information that you voluntarily provide to us for the purposes described under “How We Use Your Personal Information”, including Personal Information submitted by visitors to the Brand website.
With your consent, we may use your Personal Information for various purposes as described below. Except as otherwise permitted or required by law, or as may otherwise be noted in this Policy, Customers will be given the opportunity to opt out of or opt in to use of their Personal Information for secondary purposes when Personal Information is collected, and at any time thereafter by contacting us as described in the Consent/Opt-Out section. We may use third party service providers to perform services on our behalf, and we provide Personal Information to such providers solely for the specific services that they are performing. These service providers are prohibited from using or disclosing Personal Information for any other purpose .
Reservations/Hotel Stays. When a Customer calls our reservation centres or contacts us via the Internet, fax or other means about hotel reservations, we need Personal Information to respond to the inquiry and to make the reservation. This Personal Information is sent to the hotel where the reservation is also recorded. Personal Information regarding your reservation or hotel stay may be sent to our Wyndham Worldwide Enterprise Data Warehouse, and used for the purpose of processing your reservation or other requests, administering, managing and auditing our franchise business (for example, maintaining transactional records and auditing fees and remuneration between us and our franchisees), administering Wyndham Worldwide customer loyalty programs such as TripRewardsSM, and to meet legal, regulatory, security and processing requirements.
Promotions. With your consent, we may use and disclose Personal Information that is sent by a hotel to the Wyndham Worldwide Enterprise Data Warehouse in order to solicit additional hotel stays at the same hotel and other locations of the Brand and participation in Brand and Master Franchisor affinity programs, and to offer you benefits such as offers, rewards and discounts, goods and services that we believe are relevant to your interests. We believe that our Customers benefit from promotional activity offered by and through us and other Wyndham Worldwide affiliates and business units. For more information on our affiliates, check our corporate website, www.wyndhamworldwide.com. In addition, Customers interested in enrolling in affinity card or loyalty club programs run by Franchisors or other Wyndham Worldwide business units, may consent to have Personal Information provided to designated affinity credit card issuer(s) and loyalty club providers for use in the preselection process for these programs. Customers will be given the opportunity to opt in or opt out of such promotions, disclosures and affinity/loyalty enrollments at the time your information is collected.
Sweepstakes/Contests. Occasionally, we run sweepstakes and contests. We use Personal Information provided for hotel reservations only if the Customer consents to use of such information for these sweepstakes or contests. Customers will be given the opportunity to opt out of use of their Personal Information for these sweepstakes and contests when providing this information for hotel registration, and may opt out at any time by contacting us as described above in the Consent/Opt-Out section. Customers may also sign up for these sweepstakes at participating hotels or on the Brand website, in which case the Customers who participate or enter will be asked to provide Personal Information, such as the Customer’s name, address, telephone number or e-mail address. If a Customer participates in a sweepstakes or contest, his/her Personal Information may be used to reach him/her about the sweepstakes or contest, and for other promotional, marketing and business purposes. All Brand sweepstakes/contests entry forms will provide a way for participants to opt-out of any communications from the sweepstake’s/contest’s manager or administrator that are not related to awarding prizes for the sweepstakes/contest.
E-mails. We will ask each Customer to submit their e-mail address for the primary purposes of sending reservation confirmations to our guests when your request is made online or when you otherwise request e-mail confirmation. However, Customers can also consent to our disclosure of their e-mail addresses to our, franchisees or individual hotels, our Master Franchisor, other Wyndham Worldwide affiliates and/or selected third party partners with whom we have a marketing relationship so that the Customers can receive e-mail offers from these parties regarding their own products and services. In addition, Customers can register on the Brand website at [URL] to receive such e-mail offers. At any time a Customer may opt-out of receiving e-mail communications by following the directions posted in the e-mail communications, by visiting the Brand website and following the opt-out instructions, or by following the contact instructions described above in the Consent/Opt Out section.
Direct Mail/Outbound Telemarketing. Customers who supply the Brand with Personal Information may receive periodic mailings or phone calls from us with information on new Brand or Master Franchisor products and services or upcoming Brand or Master Franchisor special offers/events. Customers may also receive mailings/calls from third parties we select whom we believe offer potentially valuable goods or services. We will only disclose your Personal Information to these third parties with your consent. Customers will be offered the option to decline or opt out from these communications at the time the information is collected. Customers may also contact us to opt-out of such communications as described above in the Consent/Opt-Out section.
Research/Survey Solicitations. From time to time we may perform research (online and offline) by conducting surveys of our Customers. Participation in these surveys is voluntary, and the information collected will be used for research and reporting purposes and to help us to better serve Customers by learning more about their needs. We may contact a Customer to inquire or survey about the guest experience at the individual hotel visited and the prospect of future stays or the improvements needed to attract additional business from the Customer for the hotel visited or the Brand. The survey responses may also be used by us to determine the effectiveness of our websites, various types of communications, advertising campaigns, and/or promotional activities. Wyndham Worldwide and the Franchisors may also share and disclose aggregate data to other parties for anonymous research, statistical, and analysis purposes. Participants who do not wish to receive e-mail or other communications, including communications relating to surveys, will be provided the opportunity to opt-out of the receipt of such communication at the time of collection of their Personal Information or by notifying us as described above in the Consent/Opt-Out section.
We collect, use and disclose Personal Information only to the extent necessary to fulfill the purposes for which it was collected and as required or permitted by law.
Your Personal Information is retained only as long as is necessary to fulfill those purposes, subject to reasonable legal limitations periods, statutory or regulatory retention requirements and legitimate business requirements.
We endeavour to protect your Personal Information using physical, electronic or procedural security measures appropriate to the sensitivity of the information in our control. These measures include safeguards to protect Personal Information against loss or theft, as well as unauthorized access, disclosure, copying, use and modification. Credit card numbers used for payment or to guarantee a reservation are automatically encrypted in Wyndham Worldwide’s Data Warehouse so that they cannot be easily accessed.
Currently, our websites utilize a variety of different security measures designed to protect Personal Information from unauthorized access by users both inside and outside Wyndham Worldwide, including the use of encryption mechanisms (e.g., Secure Socket Layers or SSLs) and authentication mechanisms (e.g., digital certificates) This helps maintain the confidentiality, privacy, and integrity of transactions, and also helps to protect confidential information – such as credit card numbers, online forms, and financial data – from loss, misuse, interception and hacking.
We take all commercially reasonable efforts to create and maintain “firewalls” and other appropriate safeguards to ensure that, to the extent Wyndham Worldwide controls the Personal Information, the Personal Information is used, accessed and disclosed only as authorized by Wyndham Worldwide consistent with this Policy, and to prevent unauthorized modification or destruction. Our information protection practices and processes help us to maintain accurate, timely, complete and relevant information for our business purposes. Although we use commercially reasonable efforts to maintain data security when data is transmitted through third party communication service providers, we do not warrant the security of data during such transmission.
On our Brand websites we do not collect Personal Information from Customers unless they provide it to us voluntarily and knowingly. When you reserve a room with us on the Internet, we will capture information such as name, address, telephone number, e-mail address, and credit card number and related transactional information to process your reservation. The primary purpose of capturing the e-mail address is to send a reservation confirmation to the reserving guest. However, the Personal Information may also be used to send Customers e-mail offers from the Brand and select third party partners, when the Customer has consented to such communications as described in the “Email” section above. Information provided on the Internet is treated the same as that collected offline, and we will only use it for other purposes, such as contests, promotions or surveys, where the Customer has consented as described above.
Cookies. We may place a “cookie” on your web browser. A cookie is a very small text file that is sent to a Customer’s browser from a web server and stored on the Customer’s computer hard drive. It assigns the computer a unique identifier. The cookie stores information on your hard drive so we can communicate with you more efficiently, respond to you based on prior sessions at which you provided information about you or your preferences to us and understand what you prefer to view on our websites. Cookies do not tell us your individual identity or passwords unless you have chosen to provide these to us, for example where you are using the website to request a reservation. Your browser may be set to allow you to be notified when a cookie is to be placed on your browser, decline the cookie or delete cookies that have been placed on your browser. Some functions of our websites, such as online hotel reservations, may not work or may work slowly if a cookie is refused or deleted.
We may be permitted or required by law to collect, use or disclose Personal Information about you without your consent for certain purposes or under certain circumstances, including, but not limited to, disclosure to a law enforcement agency, response to a court order, under the discovery process in litigation and prosecution, or collecting a debt which you owe to us or to a franchisee.
We make efforts to ensure the accuracy of Personal Information we use to fulfil your requests and for purposes for which you have consented, and to correct and update our database as necessary for the stated purpose. In the event a Customer notifies us that such Personal Information held by Wyndham Worldwide or a Franchisor is inaccurate or outdated, Wyndham Worldwide or the Franchisor, where appropriate and upon notification and sufficient time for verification, will take all reasonable steps to correct any inaccuracy or update outdated information of which we are made aware. In addition, we will update Personal Information we store and provide it to the third parties described in this Policy when you indicate the information has changed, such as changes of address or e-mail address, (a) in response to your request and/or (b) in order to fulfill the purpose for which such Personal Information was collected, and/or as otherwise required by law.
You may request access to your Personal Information in our possession by writing to us at the address provided above. We establish and maintain a file of Personal Information for each Customer. Your file will be kept at Wyndham Hotel Data Center, 11048 N 23rd Ave Suite 104, Phoenix, AZ 85029 and only authorized employees and agents of Wyndham Worldwide and the Franchisor who require access to your Personal Information to fulfil their job requirements will have access to your file. If you wish to access your file or make corrections to it, please contact us as described above. In some limited circumstances, we may not be able to grant you access to your Personal Information, for example if doing so would threaten the security of another individual.
We may change or terminate this Policy at any time without prior notice. We will post any Policy changes to our websites to notify you of these changes and provide you with the ability to opt out of any new, unanticipated uses of Personal Information not previously disclosed in the Policy. Any such changes shall be effective immediately upon posting. Your continued use of our websites and/or provision of your Personal Information after such posting constitutes your acceptance of these changes. Please check our Policy periodically, or contact us as described above, if you are concerned about how your Personal Information will be used.